{"id":694,"date":"2025-08-14T12:32:42","date_gmt":"2025-08-14T12:32:42","guid":{"rendered":"http:\/\/www.databykatariina.com\/biography\/"},"modified":"2026-04-04T13:02:04","modified_gmt":"2026-04-04T13:02:04","slug":"urban","status":"publish","type":"page","link":"https:\/\/www.databykatariina.com\/?page_id=694","title":{"rendered":"Smart Alarm"},"content":{"rendered":"\n
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Smart alarm – subscription analytics & churn optimization<\/h2>\n<\/div><\/div>\n\n\n\n
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Data-driven business performance analysis for a subscription-based security service, focusing on churn reduction and revenue optimization.<\/p>\n\n\n\n

View the full project code on GitHub \u2192<\/a><\/strong><\/p>\n\n\n\n

Overview<\/strong><\/p>\n\n\n\n

This project analyzes the performance of a fictional subscription-based security company.<\/p>\n\n\n\n

The objective was to design a KPI framework and build a decision-ready dashboard connecting operational performance with revenue, payment success, and churn.<\/p>\n\n\n\n

The solution combines Python-generated synthetic data, structured data modeling, and Power BI dashboard development.<\/p>\n\n\n\n

Special focus was placed on metric accuracy, trend analysis, and percentage-based KPI logic.<\/p>\n\n\n\n

The goal was to identify performance trends, detect churn risk, and translate operational and financial data into actionable business insights.<\/p>\n\n\n\n

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Executive KPI dashboard highlights revenue growth, churn trends, and payment success in a subscription-based business.<\/em><\/strong><\/p>\n\n\n\n

Business Context<\/strong><\/p>\n\n\n\n

In subscription- based businesses, sustainable growth depends on balancing revenue expansion with churn control and operational efficiency. Security service companies rely heavily on recurring monthly revenue. However, profitability is strong influenced by:<\/p>\n\n\n\n